Malt-O-Meal
Malt-O-Meal Headquarters Address
80 S. 8th St.
Ste. 2700
Minneapolis MN, United States 55402
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About Malt-O-Meal
Mush, porridge, gruel -- call it what you will, but hot cereal is the new power breakfast. While MOM Brands (formerly Malt-O-Meal) still makes its original hot wheat staple and a line of Better Oats instant oatmeal, it has grown to 10 brands of cereal, including five ready-to-eat labels. Most cold cereals are bagged with comparable recipes to national brands. Under the Malt-O-Meal, Mom's Best Naturals, and other brands, the company makes a slew of affordable kid-friendly cereals, such as Coco-Roos, Cinnamon Toasters, Frosted Mini-Spooners, Honey Buzzers, and Tootie Fruities. Malt-O-Meal's cereals are distributed to food retailers and foodservice operators across the US, including Kroger, Safeway, and Wal-Mart.
MOM Brands' operations consist of production facilities in Minnesota, Iowa, North Carolina, and Utah. Its distribution centers dot Minnesota, Missouri, Pennsylvania, Tennessee, and Utah. In 2012 the company completed a $140 million expansion, doubling the size of its Asheboro, North Carolina, facility. Increased production has followed the company's push into big-box retailers, such as SAM's CLUB, and discount stores like Family Dollar.
MOM Brands claims to make more ready-to-eat brands in the top 50 cereal best sellers than either Post or Quaker (owned by PepsiCo). Even as the overall cereal market has flattened, MOM Brand's focus on low-cost hot and cold products during lean economic times fueled nearly a 6% increase in pounds sold in 2011 over the prior year. Its results outperformed rival cereal makers Kellogg, General Mills, Post, and Quaker. Moreover, in terms of total pound sales MOM Brands in 2011 bumped Post from the # 3 spot in the cereal category.
MOM Brands has further distinguished itself from its competitors and their advertising budgets by going green. The company in 2011 launched its Bag The Box campaign, highlight the environmental advantages of packaging cereals in bags rather than a bag-and-box. The food packaging industry refers to bagged cereals as a "source-reduced package format," meaning that it uses less consumer packaging by weight, per pound of cereal delivered than traditional alternatives. In addition, MOM Brands purchases wind energy credits to offset 100% of the electricity used to make its Three Sisters brand cereal.
Descended from founder John Campbell, the Brooks and Fort families own the company. In business since 1919, MOM Brands is the largest family-owned cereal company in the US. The company changed its name from Malt-O-Meal in 2012 to better reflect its growing portfolio of brands.
MOM Brands' operations consist of production facilities in Minnesota, Iowa, North Carolina, and Utah. Its distribution centers dot Minnesota, Missouri, Pennsylvania, Tennessee, and Utah. In 2012 the company completed a $140 million expansion, doubling the size of its Asheboro, North Carolina, facility. Increased production has followed the company's push into big-box retailers, such as SAM's CLUB, and discount stores like Family Dollar.
MOM Brands claims to make more ready-to-eat brands in the top 50 cereal best sellers than either Post or Quaker (owned by PepsiCo). Even as the overall cereal market has flattened, MOM Brand's focus on low-cost hot and cold products during lean economic times fueled nearly a 6% increase in pounds sold in 2011 over the prior year. Its results outperformed rival cereal makers Kellogg, General Mills, Post, and Quaker. Moreover, in terms of total pound sales MOM Brands in 2011 bumped Post from the # 3 spot in the cereal category.
MOM Brands has further distinguished itself from its competitors and their advertising budgets by going green. The company in 2011 launched its Bag The Box campaign, highlight the environmental advantages of packaging cereals in bags rather than a bag-and-box. The food packaging industry refers to bagged cereals as a "source-reduced package format," meaning that it uses less consumer packaging by weight, per pound of cereal delivered than traditional alternatives. In addition, MOM Brands purchases wind energy credits to offset 100% of the electricity used to make its Three Sisters brand cereal.
Descended from founder John Campbell, the Brooks and Fort families own the company. In business since 1919, MOM Brands is the largest family-owned cereal company in the US. The company changed its name from Malt-O-Meal in 2012 to better reflect its growing portfolio of brands.
Number of Employees in Malt-O-Meal
1,001 to 5,000
Malt-O-Meal Revenue
$100M to $500M (USD)
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