Excel Industries

Born from the need to maneuver irregular landscapes of family homes, inventor John Regier created The Hustler, the world’s first zero-turn mower. Regier introduced the model to Excel Industries in 1964, and Roy Mullet, the company’s president at the time, began its production at the Hesston, Kansas plant.

Regier’s passion manifested into an industry-interrupting mower with a turning radius of zero degrees, cutting grass like no other. The American innovation continues today as Excel Industries sets the standard in creating and evolving outdoor power equipment products sold under the Hustler Turf Equipment and BigDog Mower Co. brands.

Excel’s mission is to offer the most dependable, useful and time-saving products in turf care, while providing the best warranty in the business and unmatched customer loyalty.

Founded in 1960 and based in Hesston, Kansas, Excel Industries is a leading manufacturer of premium commercial and residential turf equipment.

In 1964, Excel introduced The Hustler, creating an entirely new product category now known as the zero-turn mower. Excel Industries and its affiliates have a global distribution network of more than 2,500 U.S. retailers and 25 distributors worldwide.