Dahl Automotive

Dahl Automotive Headquarters Location

La Crosse

About Dahl Automotive
Five generations of the Dahl family have influenced the automobile industry for over 100 years. Dahl Automotive is the eighth oldest Ford dealer in the nation under continuous family ownership. This has been made possible through years of guest loyalty, which stems from a constant focus on the guest's complete satisfaction with our products and services. The rich history of the family as they continue to grow alongside the automotive industry is a great legacy in the making.

Dahl Automotive Group is committed to its employees and truly sees them as being part of a family. Team members are tightly-knit and the dealership cares deeply about its employees' education, personal lives, and families.

Staff members across the dealership take time to connect with one another on both a professional and personal level. We regularly show our appreciation for our employees through retirement parties, birthday celebrations, and other staff outings.
Organizations We Support
Organizations We Support:

YMCA (Dahl Family YMCA in La Crosse)
Boy Scouts of America
Adult Teen Challenge of Western Wisconsin
Family & Children’s Center
The Hunger Task Force of La Crosse
Steppin’ Out in Pink
The 7 Rivers Region Outdoor Recreation Alliance
Habitat for Humanity
Great River Shakespeare Festival
La Crosse County Historical Society
La Crosse Symphony Orchestra
And many others!

Our annual capstone event is our annual “Lube-a-thon” in which we provide free oil changes and car washes in our community on a Saturday, typically in the Fall. During the event, our team donates their time and our vendors and partners donate supplies. 100% of all proceeds go to Family & Children’s Center.

Number of Employees in Dahl Automotive

201 to 500