Function of Beauty

There are 8 billion heads on the planet. That’s a lot of hair; and a lot of different hair types. And underneath all that hair are people (obvi) with different moods, styles, hair goals, and preferences.

Call us crazy, but we think it takes more than just one or two formulas to please all of those unique individuals. That’s where we come into play.

We’re throwing out old approaches and old products—products that smell the same, look the same, and are made for the same people, with the same goals in mind.

With Function of Beauty, you decide what goes into your formula (and what doesn’t) and what you get out of it. Want to be a luscious mermaid? Rock those waves. Rather play it smooth? We got you then too.