Pioneer Foods

Pioneer Foods is one of the largest South African producers and distributors of a range of branded food and beverage products. The Group operates mainly across South Africa, providing wholesale, retail and informal trade customers with products of a consistently high standard. Pioneer Foods exports to more than 60 countries across the globe. The group’s size and scale positions it as a significant player with the ability to have a major impact on stakeholders in terms of availability of food and employment and as a buyer in the agricultural sector.

The group’s mission is to nourish lives with trusted, well-loved brands and to empower families to get more out of life. Almost all of Pioneer’s brands maintain leading positions in their respective market segments, including Ceres, Liqui Fruit, Safari, Spekko, Sasko, Bokomo, Weet-Bix and White Star.