The Paper Store

It all started with a small newspaper stand in Maynard, MA in 1964 – established by our founder, Bob Anderson. Over the years The Paper Store has responded to what our local communities need and continues to evolve with our customers’ shopping habits – while at the same time, staying true to our brand. Hence, why we remain named “The Paper Store.” The Paper Store is the largest family-owned and operated specialty gift business in New England. Today, the Anderson family runs over 80 stores throughout the Northeast – and a thriving ecommerce business – with over 3,000 employees who make The Paper Store “tick.” Our team works diligently to offer guests a unique shopping experience where they can find a unique gift for every occasion.

Our departments include fashion, accessories, spa, home décor, stationery, jewelry, sports, and more from brands like Vera Bradley, Lilly Pulitzer, ALEX AND ANI, Ivory Ella, Vineyard Vines and Pura Vida. We’re always listening for what’s new and important to our customers – and our family of brands continues to grow every day. Plus, The Paper Store is a proud Hallmark partner, which ties in to the backbone of our company’s mission – to commit and provide stellar service to all Hallmark Gold Crown customers and provide the offerings they know and expect from Hallmark. We are dedicated to providing this connection as part of the seamless, inspirational and fun experience our guests enjoy in all our stores, online, and beyond.

1964 - The Paper Store begins with founder Bob Anderson at their first location as a small yet bustling newspaper & magazine shop in historic downtown Maynard, MA.

1987 - Bob Anderson brings his wife Peggy on with the business as they decide to test adding convenient gifts and cards to the business.

1988 - Oldest son John Anderson joins the business with a store expansion strategy in mind. John will end up becoming a powerhouse in the business as the VP of Real Estate.

1990 - Second oldest son Jimmy Anderson joins the business to help with the Operations & Distribution in the company’s warehouse.

1990’s - The decade brings tremendous growth with an addition of 9 store in Massachusetts establishing The Paper Store as the local retailer of gifts.

1993 - Daughter Meg Anderson Lavoie joins the business, taking after her mother with a keen eye for product. She will become the Co-Head of the Buying and Merchandising Dept.

1998 - Youngest daughter, Laura Anderson Carolan, joins her sister Meg in the business as Co-Head of the Buying and Merchandising Dept.

2001 - After growing up in the business, youngest son Tom Anderson officially joins the business. He will go on to become the company’s President and CEO.

2012 - The Paper Store officially becomes the largest family-owned group of Hallmark Gold Crown Stores in the United States.

2013 - The Paper Store officially launches www.thepaperstore.com expanding their gifting reach to a nation-wide audience.

2014 - The company’s 50th anniversary is celebrated company-wide with a large Family and Friends celebration.

2016 - Youngest son Tom Anderson officially becomes the President and CEO. Bob Anderson remains in the business daily as Executive Chairman.

2018 - The 80th store opens and this time outside of New England – Amherst, NY – broadening The Paper Store’s horizons.

The Paper Store is passionate about helping the surrounding towns in which our guests and employees live, work and play. We are proud to have raised over $2,000,000 for charity and to sell products that have charitable tie-ins.

The Paper Store directly supports various organizations such as Dana-Farber Cancer Institute, local school districts, shelters and food pantries, and local first responders.

A unique family-run business where no two days are ever the same! Our people LOVE coming to work each day to see what’s new and to chat with our customers. We work hard to maintain our success, while having fun doing it. We are a fast-paced, customer-focused environment and driven to always do better. We invest in finding, developing, and retaining top quality talent. Many of the top leaders in our organization started their careers in one of our stores… will you be the next success story?

YOUR JOURNEY STARTS HERE!