Bendon
About Bendon
Bendon is a world leader in intimate apparel and an iconic New Zealand company. We were founded in 1947 by Ray Hurley, who revolutionised the lingerie industry through quality and innovation, creating a design philosophy that has grown stronger throughout our 69 year history.
Ray's breakthrough design abandoned the heavy boning and strong seams that restricted women's movement, resulting in lingerie that would 'bend on' their bodies. That is how Bendon got its name and vision; to be close to our customers for life.
We achieve that vision by creating the most sensual, functional and comfortable lingerie and underwear for women and men all over the world. From high fashion intimate apparel to beautifully simplistic everyday wear, Bendon products emphasise style and quality through design expertise and innovation. Our values are Play as one team, Create with heart and passion, Think like a customer and Be the change you seek.
We're unique in that we design, manufacture and sell our own internationally recognised brands including Bendon, Pleasure State, Fayreform, Lovable, Fredericks of Hollywood and our new brand me.bybendon.
We have more than 600 staff at offices in Auckland, Sydney, New York, London and Hong Kong and within a growing network of 55 company-owned Bendon retail and outlet stores in Australia, New Zealand, and Ireland.
Globally Bendon's brands are distributed through over 4,000 doors across 34 countries. Our global retail partners include well known department stores such as Macy’s in US; Selfridges, Harrods and Harvey Nichols in the UK; Myer and David Jones in Australia; Farmers and The Warehouse in New Zealand. Our brands are also sold through our e-commerce channel online.
We are always on the lookout for great talent. If you love people and have a passion for lingerie, cast your eye over our current vacancies. We are expanding our retail and outlet network as well as our Concept Stores in select Myer locations. We would love to hear from you, if you like to be a part of our growth journey!
Bendon educating and helping women find the right size bras...Ray's breakthrough design abandoned the heavy boning and strong seams that restricted women's movement, resulting in lingerie that would 'bend on' their bodies. That is how Bendon got its name and vision; to be close to our customers for life.
We achieve that vision by creating the most sensual, functional and comfortable lingerie and underwear for women and men all over the world. From high fashion intimate apparel to beautifully simplistic everyday wear, Bendon products emphasise style and quality through design expertise and innovation. Our values are Play as one team, Create with heart and passion, Think like a customer and Be the change you seek.
We're unique in that we design, manufacture and sell our own internationally recognised brands including Bendon, Pleasure State, Fayreform, Lovable, Fredericks of Hollywood and our new brand me.bybendon.
We have more than 600 staff at offices in Auckland, Sydney, New York, London and Hong Kong and within a growing network of 55 company-owned Bendon retail and outlet stores in Australia, New Zealand, and Ireland.
Globally Bendon's brands are distributed through over 4,000 doors across 34 countries. Our global retail partners include well known department stores such as Macy’s in US; Selfridges, Harrods and Harvey Nichols in the UK; Myer and David Jones in Australia; Farmers and The Warehouse in New Zealand. Our brands are also sold through our e-commerce channel online.
We are always on the lookout for great talent. If you love people and have a passion for lingerie, cast your eye over our current vacancies. We are expanding our retail and outlet network as well as our Concept Stores in select Myer locations. We would love to hear from you, if you like to be a part of our growth journey!
80% of women wear the wrong size bra. Educating and helping women find their perfect bra is what we strive for across our business and in our stores.
Number of Employees in Bendon
501 to 1,000
Industry
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