IT'SUGAR

It's at the intersection of attitude and fun. Just upstairs from irreverence, right down the hall from pleasure. A place that takes candy, and turns it into an experience. Where you can listen to the music as loud as you want, laugh at the top of your lungs, and dance if you feel like it. A place where the answer is always "yes," and a place that's a little too good to be true. It's a place about joy, taste, color, and sound. Sweet and sour, rich and creamy - that's how life should be, and that's how it is at IT'SUGAR!

South Florida based IT’SUGAR, was founded in 2005 by Jeff Rubin, a 20 year veteran in the candy business. The first IT’SUGAR opened in 2006 and has quickly grown into one of the leading candy retailers with over 60 retail stores that are currently located in U.S. hotspots, such as New York, Las Vegas, Los Angeles, Miami, San Diego, Myrtle Beach, Orlando, San Francisco and Scottsdale and trendy international destinations, such as Grand Cayman, Dubai, and London.

IT’SUGAR has aggressive growth plans to continue expanding to major metropolitan cities in the U.S. and worldwide. With retail locations ranging in size from 2000, to 7000 square feet, IT'SUGAR is a trendy sweets shop where you'll experience an unpredictable sense of excitement and wonder along with the sights, smells and especially the tastes of all your favorite treats. Specializing in candy from chocolates to lollipops to mints to gummy bears and candy-inspired fashion apparel, accessories and novelty gift items, IT’SUGAR is a land of make believe come true for the stylish and young at heart; an ultra chic, super sweet candy-land adventure. The concepts of joy, taste, color and sound are at the heart of IT’SUGAR candy emporiums.