Powerback Rehabilitation

Powerback Rehabilitation Headquarters Location

101 E. State St., Kennett Square, PA

Genesis Rehab Services and Respiratory Health Services Announce Rebranding, Change Names to Powerback
Genesis Rehab Services and Respiratory Health Services Announce Rebranding, Change Names to Powerback

Kennett Square (PA, USA) - June 1, 2022 - Genesis Rehab Services, one of the nation’s largest rehabilitation therapy providers, and its sister company Respiratory Health Services, today announced a corporate rebrand and launch. At the heart of these rebranding activities is a change of each company’s name to Powerback - as described below - along with updated corporate logos, and a reimagined mission, vision, and values.

Genesis Rehab Services is now Powerback Rehabilitation.
Vitality To You, the in-home outpatient service line, is now Powerback Rehabilitation To You.
Respiratory Health Services, which fulfills the contracted respiratory care services for Powerback Rehabilitation, will now be called Powerback Respiratory.
Consulting and education services will now be offered as Powerback Consulting (formerly Solutions).

Fueled by the challenges of the pandemic and demographic shifts in the aging population, these companies have embraced the rapid evolution of their services to include a focus on overall wellness, lifestyle enhancement, and aging in place. Powerback is a new way forward, a new way of delivering recovery, rehabilitation, and wellness to patients across the nation. The reimagined approach connects directly to the patient experience, which is centered on transforming the road to recovery for everyone and helping patients get their power back. The result is a new brand identity that embodies the goal of its service portfolio, reimagined corporate vision, and the renewed energy and enthusiasm of all its employees.

The new branding will be rolled out across the nation in the coming months and includes a newly launched website. The improved site will provide an enhanced experience for all stakeholders and provide valuable insight into our business, services, and culture. The rebrand and website will be completed by January 1, 2023.

“It’s a major milestone after 36 plus years. We are excited to refresh our brand to better reflect the expanded scope of services available to our patients and business partners now and in the future,” said Lou Ann Soika, Chief Strategy and Administrative Officer for Powerback, adding “This new branding perfectly illustrates our mission and our growing ambition in the market.”


About Powerback
Powerback, one of the largest and strongest rehabilitation organizations in the country, is a leading provider of physical therapy, occupational therapy, speech therapy, respiratory therapy, and wellness services, primarily for the older adult population. Powerback partners with skilled nursing centers, assisted living facilities, independent living facilities, hospitals, home health companies, adult day care programs, and outpatient clinics to provide comprehensive therapy services. Powerback is a new way of delivering recovery, rehabilitation, respiratory, and wellness services to patients across the nation. Powerback delivers an empowered approach to achieving full potential by providing integrated and individualized solutions. It’s patient-centered care that provides a sustainable way of feeling better, moving better, and living better, all designed to get patients back home or to their prior level of functioning as quickly as possible. For more information, visit http://www.powerbackrehab.com.
Powerback is a leading industry advocate.
Our employees are professors, activists, researchers, and leaders. Students and seasoned professionals alike turn to Genesis Rehab for research, education, and clinical leadership. Powerback continues to advance the industry and advocate for the older adult population.

Advancing knowledge and influencing through industry associations.
As part of our commitment to serve as a leader in the industry, Powerback Rehabilitation (formerly Genesis Rehab Services) takes an active role in many state and national-level professional associations such as advancements in rehabilitation, strategies for working with specialized populations, outcomes measurement, operational innovation, and beyond. Each year our staff are selected to present across physical therapy, occupational therapy, speech-language pathology, and respiratory therapy association conventions and/or educational events.

Investing in clinical growth within each discipline.
Powerback encourages specialization and recognizes the accomplishments of our clinical staff toward the advancement of excellence in Clinical Practice. We offer many avenues for clinicians to develop professionally and maintain a knowledge base through research, education, presentations, and publications. For example, our current Clinical Director Leadership Team holds 38 specialty certifications (2021/2022) ranging from Geriatric Board Certification to Lymphedema to Home Modification/Living In Place.

Building up the future of rehabilitation therapy professionals.
As a nationally recognized leader in the delivery of post-acute rehabilitation, Powerback contributes meaningfully to the knowledge and skill development of students across the nation through our Student Program. Powerback provides a comprehensive, challenging, and dynamic clinical affiliation experience for students and fosters a culture of continuous learning to achieve valuable clinical outcomes and experiences. As today's students will be interacting with our most valued customers as the clinicians of tomorrow, we aim to help students begin their careers prepared to meet the needs of the older adult population and contribute to the knowledge base within their profession. To support and promote a cross-disciplinary approach to managing the 340 university affiliates in our Student Program, our University Relations Directors serve as clinical experts for student placements and are responsible for monitoring and facilitating clinical instruction, clinical mentoring, and staff development, as appropriate. They also serve as liaisons to all therapy programs within each university located in their designated geography.

Assisting with national research projects.
Since 2017, Powerback has been providing valuable data to the Patient-Centered Outcomes Research Institute (PCORI) to support their ongoing research study specific to comparing ways to decrease medicine use for nursing home residents with dementia. Additionally, Powerback (formerly Genesis Rehab Services) was selected as one of five industry-leading organizations that participated in a large-scale therapy outcome measures research pilot program with the National Association for the Support of Long Term Care (NASL) and the American Health Care Association (AHCA). The group’s work was endorsed by the National Quality Forum.

Earning recognition for industry innovation.
Powerback (formerly Genesis Rehab Services) proudly joined 11 other leading organizations from across the continuum of care as Founding Members of Aging2.0’s Leader’s Circle to provide valuable insight, access, and reach in senior care. Powerback also received an Innovation Award at the Aging2.0 Global Innovation Summit for its commitment to bringing new ideas to realization—including the creation of an Innovation Center in China. In addition, Powerback and our partner Respond Well received a joint award from Microsoft, for the creation of the GRS Virtual Trainer, a falls prevention and rehab solution powered by the Respond Well platform. Our company has also been recognized as a Health Care Innovator Award recipient by the Philadelphia Business Journal.

Serving on Government Advisory Groups.
As a leading national rehabilitation provider, Powerback is positioned to offer valuable insights concerning the older adult population and the continuum of care. For example, Powerback senior leaders were named to the Centers for Medicare and Medicaid (CMS) Medicare Spending Per Beneficiary (MSPB) Technical Expert Panel (TEP)—providing expert advice for developing ongoing resource-use measures to improve post-acute care.
Helping patients regain or retain their independence
If you're looking for a great place to grow your career while making a difference in the lives of others every day, Powerback Rehabilitation is the perfect fit!

We help patients regain or retain their optimal level of independence through physical therapy, occupational therapy, speech therapy, respiratory therapy, and wellness services. We tailor our services to meet the needs of each one of our patients, including those with complex clinical diagnoses.

We are proud to foster a culture that strives for clinical excellence and creates remarkable experiences for our patients/ residents, our customers, and each other. Our employees are professors, activists, researchers, and leaders. Students and seasoned professionals alike turn to Powerback for research, education, and clinical leadership. Whether you join Powerback as a therapy professional, a member of our management team, or a valuable member of our corporate and regional support staff, you’re going to make a difference in the lives we touch every day.
Genesis Rehab Services Partners with Sensoria to Deliver Healthcare Solutions to the Smart Aging Patient
Sensoria, a world leader in smart garments and wearable technologies, has partnered with Genesis Rehab Services on a new post-acute care digital innovation focused effort to deliver smart aging solutions to those who need it most.

Sensoria Health and its new wearable smart aging products and services will leverage Genesis Rehab Services’ clinical knowledge and Sensoria’s intellectual property and will be co-branded “Sensoria Health powered by Genesis Rehab Services.” Specifically, the new company will leverage Sensoria’s technology platform which internally is referred to as Sensoria® Core. This non-mission specific microelectronic device can be used as a stand-alone wearable as well as connected to the new Sensoria smart sock v2.0 or Sensoria smart shoes for fall detection, prevention and rehabilitation scenarios.

For more details, visit:
http://www.sensoriahealth.com/Genesis-Sensoria-Press-Release.pdf
https://vista.today/2017/10/subsidiary-kennett-squares-genesis-healthcare-turns-future-help-rehab/
A focus on overall health and wellness with Age In Motion®
Age In Motion® is an ongoing, customized program for healthy
aging, available only from Powerback Rehabilitation.
Unlike other programs, Age In Motion® is a complete solution developed to nurture each of the dimensions of wellness for healthy aging. These positive pathways to wellness offer a wide variety of exercise classes, guided meditation, and mindfulness practices to help your residents live an independent life.
Virtual seminars, group fitness classes, wellness tips and resources, and personalized milestones are guided by our enthusiastic team of specialists.
With a focus on overall well-being, Age In Motion® can improve health, reduce fall risk, help decrease hospital stays, and promote aging in place.
Physical Therapy
Physical Therapy
Occupational Therapy
Occupational Therapy
Speech-Language Pathology
Speech-Language Pathology

Number of Employees in Powerback Rehabilitation

10,000+

Powerback Rehabilitation Revenue

$5B to $10B (USD)

Industry