Chuck Latham Associates

CLA is the Complete Pet Solution

No other sales and marketing agency, big or small, can touch our depth of experience, quality of resources, and breadth of services in the Pet Channel.

We are the only sales and marketing company that provides a complete Pet Industry solution across your brand & product life-cycle. Whether you are a start-up looking to develop a new pet product or a seasoned and successful brand looking to reach consumers and shoppers more effectively, CLA makes it happen.

Our expertise comes from over 30 years of experience, exclusively in the pet business. We launch and grow the world’s most successful pet brands. If it exists in the world of sales, marketing, and merchandising – we’ve done it, we’re good at it, and we can advise you on what works and what doesn’t in developing the most effective plans and programs for your products and brands.


Our Team is made up of passionate people with expertise in pet specialty, retail, and consumer packaged goods (CPG). We have the top talent to execute your needs and objectives successfully and effectively from root to fruit, from product concept to marketing, to sales to in-store execution.

CLA stands for relentless customer service. We are focused on developing and bringing the best, most innovative and highest quality products to the pet market, then ensuring they are outstanding sellers.