Parker Toyota

Doug & Shirley Parker along with Wayne Knudtsen founded Parker-Knudtsen Toyota which was located at 2900 Government Way, Coeur d'Alene, in November 1983. In October 1991 Doug & Shirley completed their new Toyota facility and moved to the corner of Hwy. 95 and Kathleen in Coeur d'Alene. In October 2009 we opened our newly designed facility which includes our larger state-of-the art Service Center.

Parker Toyota began with a staff of 30 employees and now has over 150 on the payroll. The dealership has one of the best-trained staffs in the nation, and award-winning salespeople provide the proof. The dealership is proud of its extensive in-house training program, where the focus is on knowing the product inside and out, not the hard-sell.

Each year Toyota Motor Sales recognizes its stellar dealerships with the prestigious President's Award. It's a very high honor a dealership can receive from Toyota, and is only awarded to those dealerships who have demonstrated a commitment to maintaining Toyota's high standards for customer satisfaction.


One of Toyota's primary goals is to emphasize the entire ownership experience. We want to help ensure that our customers are satisfied not only at the time of purchase, but as long as they own their vehicle. Offering top quality cars and trucks is, of course, the first step - but only the beginning. Toyota dealerships strive to match the quality of our products with the finest service in the industry. In order to qualify as a President's Award winner, dealerships must excel in each of a series of categories, including Customer Sales Satisfaction and Customer Service Satisfaction.

For the 30th consecutive year, Parker Toyota was the recipient of Toyota's prestigious Presidents Award. Parker Toyota is among only 4 Toyota dealerships nationally that have won this award every year since its inception in 1986.