Home Instead

Home Instead Headquarters Location

Offices globally

Home Instead Photos

  • Playing guitar
  • Baking
  • Care Professional Companionship Home Instead
  • HomeInstead
About Home Instead
Founded in 1994 in Omaha, Nebraska, the Home Instead® franchise network provides personalized care, support and education to enhance the lives of aging adults and their families. Today, the network is the world's leading provider of in-home care services for older adults, with more than 1,200 independently owned and operated franchises that provide nearly 90 million hours of care annually throughout the United States and 13 other countries. Local Home Instead offices employ approximately 100,000 Care Professionals worldwide who provide relationship-based care services that enable older adults to live safely and comfortably in their own homes for as long as possible. Home Instead franchise owners partner with clients and their family members to help meet varied individual needs. Services span the care continuum – from providing personal care to specialized Alzheimer’s care and hospice support. Also available are family caregiver education and support resources. Visit HomeInstead.com. Each Home Instead® franchise office is independently owned and operated. Home Instead, Inc. is a subsidiary of Honor Technology, Inc.
Our Story
To Us, It Is Personal®
When Paul and Lori Hogan founded Home Instead® more than 25 years ago in Omaha, Nebraska, they created the business to help their ailing matriarch, Grandma Manhart, age well at home and to ease their own family’s caregiving struggles.

Where Home Instead All Started
Paul and Lori and several dozen family members tried organizing caregiving in shifts to keep Grandma Manhart safe and healthy at home – and to keep her out of a nursing home. Yet even with their family’s considerable manpower, they struggled to consistently meet the needs of their nearly 90-year-old grandmother. They wondered how other families with fewer family members and resources were caring for their aging relatives. And from that question, Home Instead was founded in 1994.

Grandma Manhart became Home Instead’s first client, and then something magical happened: After receiving consistent care and getting re-engaged with activities she loved, Grandma Manhart’s health improved. She lived for 11 more years – reaching the age of 100. And those extra years were filled with zest and deeply meaningful family experiences.

Through their roles as the company’s first Care Professionals, Paul and Lori developed a deep appreciation for seniors, family members and the Care Pros who continue to provide compassionate care to older adults through Home Instead today. This emotional connection to caregiving infuses the company with a sense of mission – a mission to help every senior live his or her best life, thanks to receiving the support they need when they need it, just like Grandma Manhart did.

To us, home care really is personal.
Our Social Purpose
Our Social Purpose
We’re not just in business to provide home care. We exist to create a future where all people can age with greater hope and success. We strive to make that vision a reality by creating a world that is Ready to Care℠ for each other.

This vision drives us to fearlessly create today, the world we want to grow old in tomorrow through our program Ready to Care by Home Instead®.

Take Action with Ready to Care
Change starts with you. You don’t need to be a superhero to make a positive impact in an older adult’s life. There are simple ways to get involved in your community, from small acts of kindness to making a donation to a senior serving nonprofit.

Home Instead's Impact
From combating senior loneliness through kind acts to giving nearly one million dollars to senior focused charities, Home Instead dedicates funding, time and leadership to mobilize markets around the world in hopes of creating a better world for all aging adults.

$985,000 donated to programs and services for seniors in need
313,200 hours of free care provided through the HFC grant program
$410,157 raised in the Alzheimer’s Association’s Walk to End Alzheimer’s
2,000,000 gifts donated to deserving seniors during the holiday season

Number of Employees in Home Instead

5,001 to 10,000

Home Instead Revenue

$1B to $5B (USD)

Industry