Mastermind Toys

Mastermind Toys is Canada’s Authority on Play and the nation’s largest specialty toy and children’s book retailer. We have 68 stores coast-to-coast, plus a wonder filled website, and are a place where curiosity guides kids and kids-at-heart to new discoveries around every corner.

Our industry-leading merchants follow our “Why Kids Play” model to curate toys, books, puzzles, and games that support child development at every age and learning stage. We are Play Experts who proudly lead the way in educational toys and play patterns to fulfill our brand purpose of inspiring generations of lifelong learners through the power of play.

Our cultural values have helped guide us through our almost 40-year Canadian heritage. These include:
Customer obsession: we’re curious about why kids play
Action: we think bold and act fast
Performance: we play to win together
Inclusivity: we want to create a space for all to play
Having fun: we believe everyone should embrace their kid-at-heart.

In 2022, Mastermind Toys was very proud to be named a winner of Canada’s Best Managed Companies.
If you’re a passionate kid-at-heart who is interested in working with a deeply purpose-drive organization, we want you to join our Woo-hoo Crew!