Gerber Life
Gerber Life Headquarters Location
Fremont, MI
About Us
Who is Gerber Life?
Since 1967, Gerber Life Insurance Company has provided quality life insurance, especially for young families on a limited budget.
You can depend on Gerber Life.
For more than 50 years, Gerber Life has been providing budget-friendly life insurance so that children and adults can have greater financial protection. Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group Inc., one of the strongest life insurance groups in the world. With over $59 billion of life insurance in force as of December 2020, you can count on Gerber Life to provide insurance plans for the entire family that offer the reliability, flexibility and peace of mind you deserve.
We're with you every step of the way®.
Our HistorySince 1967, Gerber Life Insurance Company has provided quality life insurance, especially for young families on a limited budget.
You can depend on Gerber Life.
For more than 50 years, Gerber Life has been providing budget-friendly life insurance so that children and adults can have greater financial protection. Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group Inc., one of the strongest life insurance groups in the world. With over $59 billion of life insurance in force as of December 2020, you can count on Gerber Life to provide insurance plans for the entire family that offer the reliability, flexibility and peace of mind you deserve.
We're with you every step of the way®.
Who is the Gerber Baby?
It's perhaps the most recognized baby face in the world—that happy, wide-eyed Gerber baby looking up from the labels of Gerber baby food. For millions of people around the world, that famous face is immediately associated with a wide range of Gerber products. But, who is the Gerber baby?
The Gerber Baby Biography
The best way to tell the Gerber baby biography is to begin with a little Gerber history. In the summer of 1927, Dorothy Gerber was tediously hand-straining solid food to feed to her seven-month-old daughter, Sally. Dorothy suggested to her husband, Daniel, that perhaps the task could be handled more easily at the Fremont Canning Factory, where the Gerber family business produced canned fruits and vegetables.
After extensive research and testing, the first Gerber baby food batch was ready for distribution in late 1928. To help attract the interest of grocers and introduce mothers of young children to the convenience and nutritional benefits of commercially–available baby food, the Gerber’s advertised extensively and issued Gerber baby food coupons. The ads and coupons featured the angelic face of the Gerber baby and were extremely successful. Within six months, Gerber baby food was being distributed nationally, and 590,000 cans were sold in the first year. Thousands of mothers nationwide were proud to be raising their own "Gerber babies."
Finding the Right "Gerber Baby"
As the Gerber’s were getting ready to launch their new line of baby food, they invited artists to submit different renditions of Gerber babies to be considered for use in the company's advertising campaign. Some artists submitted elaborate oil paintings, but one artist, Dorothy Hope Smith, an artist who specialized in children's portraits, submitted a simple charcoal sketch and offered to elaborate on it if it was accepted. The executives at Gerber couldn't resist the adorable baby face and selected the classic drawing as-is.
So, who is the Gerber Baby? There has been much speculation over the years, ranging from Humphrey Bogart to Elizabeth Taylor. But the Gerber baby is actually Ann Turner Cook. At the time the sketch was drawn, she was a four-month-old baby living in the same Connecticut neighborhood as artist Dorothy Hope Smith. Ann Turner Cook grew up to become an English teacher and later a mystery novelist.
The irresistible Gerber baby began appearing on Gerber products in 1928 and became the company's official trademark in 1931. Even as Gerber expanded its business to include skin care, clothing and other baby-focused products, the original Gerber baby has remained the same throughout Gerber history.
Another Way to Help Baby
Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group, a worldwide industry leader in life insurance whose strength and stability fortify our $50 billion of life insurance in force. With Gerber Life, applying for a policy is easy and simple. You can count on us for insurance plans for the entire family that offer the reliability, flexibility and peace of mind you deserve.
It's perhaps the most recognized baby face in the world—that happy, wide-eyed Gerber baby looking up from the labels of Gerber baby food. For millions of people around the world, that famous face is immediately associated with a wide range of Gerber products. But, who is the Gerber baby?
The Gerber Baby Biography
The best way to tell the Gerber baby biography is to begin with a little Gerber history. In the summer of 1927, Dorothy Gerber was tediously hand-straining solid food to feed to her seven-month-old daughter, Sally. Dorothy suggested to her husband, Daniel, that perhaps the task could be handled more easily at the Fremont Canning Factory, where the Gerber family business produced canned fruits and vegetables.
After extensive research and testing, the first Gerber baby food batch was ready for distribution in late 1928. To help attract the interest of grocers and introduce mothers of young children to the convenience and nutritional benefits of commercially–available baby food, the Gerber’s advertised extensively and issued Gerber baby food coupons. The ads and coupons featured the angelic face of the Gerber baby and were extremely successful. Within six months, Gerber baby food was being distributed nationally, and 590,000 cans were sold in the first year. Thousands of mothers nationwide were proud to be raising their own "Gerber babies."
Finding the Right "Gerber Baby"
As the Gerber’s were getting ready to launch their new line of baby food, they invited artists to submit different renditions of Gerber babies to be considered for use in the company's advertising campaign. Some artists submitted elaborate oil paintings, but one artist, Dorothy Hope Smith, an artist who specialized in children's portraits, submitted a simple charcoal sketch and offered to elaborate on it if it was accepted. The executives at Gerber couldn't resist the adorable baby face and selected the classic drawing as-is.
So, who is the Gerber Baby? There has been much speculation over the years, ranging from Humphrey Bogart to Elizabeth Taylor. But the Gerber baby is actually Ann Turner Cook. At the time the sketch was drawn, she was a four-month-old baby living in the same Connecticut neighborhood as artist Dorothy Hope Smith. Ann Turner Cook grew up to become an English teacher and later a mystery novelist.
The irresistible Gerber baby began appearing on Gerber products in 1928 and became the company's official trademark in 1931. Even as Gerber expanded its business to include skin care, clothing and other baby-focused products, the original Gerber baby has remained the same throughout Gerber history.
Another Way to Help Baby
Founded in 1967 by the Gerber Products Company, we share a common heritage and values in caring for the millions of families who place their trust in us. Today, Gerber Life is a member of Western & Southern Financial Group, a worldwide industry leader in life insurance whose strength and stability fortify our $50 billion of life insurance in force. With Gerber Life, applying for a policy is easy and simple. You can count on us for insurance plans for the entire family that offer the reliability, flexibility and peace of mind you deserve.
Number of Employees in Gerber Life
501 to 1,000
Gerber Life Revenue
$500M to $1B (USD)
Industry
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