Automotive Training Institute

Since 1980, we've been helping independent shop owners improve their businesses and their lives, with proven, measurable and field-tested strategies and practices. Through the hard work of our wonderful and very talented associates, ATI has grown into the leading coaching and consulting automotive management company in the world, with more than 1,300 active members who represent the best shops in the US and Canada. Our team is talented, engaged, and cares about the products and services we deliver to our members.